Starting your day at the end of the rainbow
Serve up the magically delicious lucky stuff: hearts, stars and horseshoes, clovers and blue moons, unicorns, rainbows and tasty red balloons — plus crunchy, gluten-free oats. Cereal this delicious must be magic.
What’s in your morning bowl of magic?
Of course, each charm holds its own magical power, but it’s a source of some other pretty great stuff too.
Quick Facts
Magical facts about Lucky Charms™
The original charm
Of the original marshmallow shapes from 1964, only the pink heart shape remains today.
Lucky lucked out
Lucky the Leprechaun was briefly replaced in 1975 by a character named Waldo the wizard.
Charms & Powers
Each of the iconic marshmallow pieces in Lucky Charms™ hold their own magical power.
History
The History of Lucky Charms
See how one of America's favorite cereals has evolved over the years.
